The after-launch guide

Website maintenance.
What happens after launch?

Your website is live. Here’s how to keep it useful, reliable and ready for the next stage of your business.

By WebMatrixFor business owners

Launch is a milestone.
Your business keeps moving.

Opening hours change. Software gets updated. Forms need to keep working. Maintenance is the ongoing attention that helps your website continue doing its job.

When planning a website for your business, it helps to decide who will look after it once it goes live.

Start with a clear agreement.
The work your website needs depends on how it is built. This guide describes tasks to consider, not a promise that every task is included. See the current website packages and your written agreement for coverage.

What actually needs attention?

01

Software and security updates

Review updates for the software your site actually uses, apply them carefully and check that important features still work. A custom website and a plugin-based website need different update routines.

02

Backups and recovery

Know what is backed up, where it is stored and how the website and its data can be restored. A copy of the code does not necessarily include uploaded files or database records.

03

Availability and essential functions

Check that visitors can reach the site, send an enquiry and complete its important actions.

04

Accurate, current content

Keep contact details, services, team information and other business content up to date.

Who handles what?

These responsibilities should be assigned before support starts.

TaskTypical responsibility
New opening hoursYou provide the information. Whoever manages content publishes it.
Hosting availabilityThe hosting provider runs the platform. Your support contact investigates website-level problems.
Software updatesThe developer or maintenance provider, if covered by the agreement.
Backups and restoresAn explicitly named person or provider. Coverage must include the data your site needs.

A repair, an update or a new feature?

Not every website request is the same kind of work.

↳

“The enquiry form stopped working.”

A fault to investigate. Coverage and response depend on your support agreement.

↳

“Please update our service description.”

A content change. It may be included or quoted separately.

↳

“Can customers book appointments online?”

New functionality that usually needs its own scope, estimate and testing.

A clear way to get help.

A sensible support process makes the problem, the next step and any additional cost clear.

01Report the issue
02Assess the impact
03Agree the work
04Fix and verify

Before you agree to ongoing support.

What is included—and what costs extra?

Ask for a written list of covered tasks, exclusions and how additional work is approved and charged.

How quickly will someone respond?

Agree on support hours, response expectations and how urgent issues should be reported. A response time is different from a guaranteed fix time.

Who owns the accounts and backups?

Clarify domain, hosting and source-code access, backup ownership and how access is handed over if support ends.

Does maintenance include SEO?

Maintaining working pages can support search visibility. Keyword research, new content and ongoing search analysis are separate activities unless explicitly included.

Your website, after launch

Let’s make the next steps clear.

Tell me about your website and the support you need. We can define the scope before agreeing on the work.

Discuss website support ↗