Clear content
Which searches fit your offer, and does each page answer the questions a potential customer needs to ask?
SEO for small businesses
Help people find
your business
on Google.
Search engine optimisation (SEO) helps people find your offer through search engines such as Google. I review your pages, research relevant searches and improve the agreed content and technical setup.
Available as a separate service or alongside a new website.
Discuss your SEO project
Start with your business and website.
Tell me what you sell, who you want to reach and which market matters to you. The review turns those goals into specific work on your website.
Connected pages
Can visitors move from a service to relevant examples and an enquiry? Are important pages linked from useful places?
Technical setup
Can search engines fetch your pages, and are the indexing settings, preferred URLs and sitemap consistent?
Know what you’re getting.
We agree the pages and work before starting. These are the deliverables we use to make the project concrete.
A page and search plan
Relevant search phrases and competing results, grouped around useful pages. The plan explains each page’s purpose, the information it needs and how it connects to the rest of your site.
Content improvements
Clearer headings, page titles and descriptions, useful product or service information, image descriptions and relevant internal links. You approve business facts and any changes to your offer.
Technical SEO checks
A review of search accessibility, indexing instructions, preferred page addresses, redirects and the sitemap. The report distinguishes confirmed problems from notices that do not require a change.
Measurement and a report
Search Console and analytics setup within the agreed scope, a record of completed changes and the remaining priorities. We look at relevant searches and enquiries as data becomes available.
Review, improve and measure.
SEO is a continuing process. The first stage establishes what needs attention and gives us a baseline for later reviews.
Agree the priorities
We review your current website and any existing search data, then agree which services, audiences and pages to focus on. For a new site, this informs the structure before the build.
Make and check the changes
I prepare the agreed improvements, check the pages and links, and explain what changed. Publication follows your approval. After launch, we verify the public pages and their search settings.
Observe the results
Technical failures need prompt attention. Search and content changes need time and enough data to assess. Indexing, search impressions, clicks and enquiries answer different questions, so we review them separately.
Choose the next step
The report identifies useful follow-up work. Ongoing reviews follow the agreed maintenance scope; additional pages, new features and work outside that scope are quoted separately.
An example from this website.
During WebMatrix’s September 2026 review, I added clearer links to service pages and expanded the information about each service. I also made the homepage address in the sitemap, the page list supplied to search engines, match the site’s links. Semrush’s check for unlinked sitemap pages then went from one flag to zero, with all ten entries passing that check. This verifies a specific technical improvement; it does not establish higher rankings, more traffic or more enquiries.
For a new website or the one you have.
For an existing site, share its address and any Search Console access you already have. For a new site, we plan the pages and content alongside the build. I’ll also need your service details, target market and approved text and images.
FAQ
Can you guarantee a position on Google?
No. Google decides which pages to index and show. Search rankings, AI recommendations and enquiry volumes cannot be guaranteed.
Does indexing mean my page will rank well?
Indexing means Google has included the page in its index. Its position for a particular search is a separate question. A successful crawl or sitemap submission does not prove either result.
How long does an improvement take?
Some technical checks can be confirmed as soon as a change is published. Google’s processing and meaningful search trends can take weeks or longer. We agree review points rather than promise a ranking date.
Is all new content included?
The website SEO package includes refining supplied content. Writing all copy from scratch, photography, extra pages and work outside the agreed scope are quoted separately. The proposal separates the initial work from any continuing reviews, reporting and adjustments.